“ITERŌ”
2024
Iterō emerged as a conceptual skiwear brand from a group class project, designed to embody a narrative of recovery and hope in a dystopian post-conflict reality inspired by the landscapes of northern England. Drawing inspiration from the resilient, dense meadows where ancient hills are softened by burgeoning greens, Iterō represents the rebirth of nature and spirit. The name "Iterō" is derived from the Latin word "iter," which means "journey." It reflects the concept of traveling or moving forward.
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Iterō is built on the philosophy of reconnection— not just with nature, but with the essence of living. Our garments carry the stories of past hardships, transformed into symbols of strength and revival. Skiing in Iterō gear isn’t about escaping reality but embracing a journey of continuous rebirth, reflecting the brand's core belief in the enduring spirit of humanity and the relentless resilience of the natural world.
The Iterō collection is crafted to reflect the landscapes of renewal it draws inspiration from. Each piece combines functionality with aesthetic appeal, designed to protect against the elements while celebrating the reclamation of life. The apparel harmonises the harsh monochromes of a war-touched past with the bright hues of the natural resurgence, offering wearers a symbol of hope and endurance.
With Iterō, each ski run becomes a narrative of overcoming and revival, a tribute to both the fallen and the enduring. It’s a brand where history is worn, and the future is embraced with every descent down the mountain. Iterō is not just about skiing; it's about moving forward, empowered by the legacy of survival and the beauty of new beginnings.
